As part of SXSW London 2025, Studio MUTT was commissioned by North Star Studio to collaborate with curator Alex Poots on LDN LAB. Studio MUTT worked closely with the curatorial team to design the exhibition layout and help craft the overall visitor experience - shaping a spatial narrative that guides audiences through a series of provocative and immersive encounters. LDN LAB is a groundbreaking platform that explores the intersection of art, technology, and physical space - showcasing some of the most innovative and influential creators of our time. It traverses the boundaries between reality and surreality, humanity and automation, fine art and pop culture, the physical and the digital, the signal and the noise. It reminds us where we've come from, reveals where we are now, and dares to imagine where we might go next. The project features seminal works such as Andy Warhol’s Screen Tests from The Factory, as well as a unique encounter between Marina Abramović and her AI-generated voice, both in dialogue with Hans Ulrich Obrist - a conversation that probes the philosophical and creative limits of artificial intelligence. Also featured is The Tree of Knowledge by Beeple - a striking digital installation housed in a large illuminated box. Inside, a dynamic image of a hybrid future-present landscape, dominated by a massive tree, evolves in real time. With a simple dial, viewers can shift the narrative: from a chaotic hellscape of information overload to a broader, more reflective view of technological evolution - where the present becomes just a glitch in a much longer timeline.